JioMart gets ready for its festive sale debut amidst tough competition from Amazon and Flipkart

  • The barely one-year old JioMart will pose a tough competition to Amazon and Flipkart’s years of experience.
  • JioMart has recently forayed into fashion, consumer electronics while it continues to bet on the grocery segment.
  • But it’s experiments come right before the festive season – with Diwali and Dussehra around the corner.

Mukesh Ambani’s JioMart has many things in its favour – billions of funding, technological prowess backed by Facebook and Google, and Reliance’s already existing reach across 6,700 cities in India. But during this festive season, the barely one-year-old JioMart will try to give a tough competition to Amazon and Flipkart’s years of experience.

JioMart has recently forayed into fashion, consumer electronics while it continues to bet on the grocery segment. And it’s experiments with fashion come right before the festive season – with Diwali and Dussehra around the corner.

With the year having seen tepid retail sales so far,

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