110-year-old boxing brand Everlast to launch streaming fitness program

  • Everlast — the company best known for its sport fighting apparel and equipment like boxing gloves and heavy bags — is launching an at-home fitness service in February 2021.
  • While in its nascent stages, the company said its part of a “big push internally to develop more at home fitness and instructional content” and will be available on desktop, mobile, and smart TVs. 
  • The service comes on the heels of the launch of Apple Fitness Plus, the tech giant’s forthcoming exercise platform, as companies rush to keep up with Peloton and capitalize on the at-home fitness boom. 
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Everlast wants to become synonymous not only with professional fighters duking it out in the ring, but also with bringing streaming fitness programs into American living rooms. 

The 110-year old company — best known for its sport fighting apparel and equipment like boxing gloves and heavy

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