It seems as though the annual Columbus Day Sales promotion has finally run its course. Retailers have largely abandoned the event. Once a profit generator for department stores and downtown shopping districts, the Columbus Day Sale has become a liability.
The depiction of an explorer who enslaved and brutalized native inhabitants of the West Indies brought Columbus front and center during recent demonstrations. Many no longer celebrate Columbus as a skilled navigator and the discoverer of America.
The controversy behind Columbus Day is nothing new and has been brewing for several decades. But after a year that included calls for social reform, the removal of statues and monuments, and retail sales declines and closures, 2020 became the year to retire the Columbus Day Sale.