Spencer Rascoff Launches Pacaso for Second Homes

Spencer Rascoff of Pacaso (Getty; Unsplash)

Spencer Rascoff of Pacaso (Getty; Unsplash)

Who says second homes are only for the 1 percent?

A group of ex-Zillow executives, including former CEO Spencer Rascoff, has just launched Pacaso, a startup looking to redefine the fusty timeshare. The marketplace will allow buyers to
purchase from one-eighth to one-half of a vacation home. Its network of agents and suite of tech tools help owners manage the process.

“The mission of Pacaso is to democratize second-home ownership,” Rascoff said in a statement.

Based in San Francisco, Pacaso is launching with $17 million in Series A funding led by Maveron, with participation from Crosscut and Global Founders Capital. It also has backing from prominent business executives including former Starbucks CEO Howard Schultz; Jeff Wilke, Amazon’s CEO of consumer worldwide; Greg Schwartz, former Zillow president of media and marketplaces; and real estate coach Tom Ferry.

In addition to Rascoff, Pacaso’s founding team includes

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Ex-Zillow CEO Spencer Rascoff jumps back into real estate, launches startup with former colleagues to help people buy second homes

Former Zillow Group CEO Spencer Rascoff and dotloop founder Austin Allison are teaming up on a new startup called Pacaso that aims to make it easier for more people to own a vacation home.



Spencer Rascoff, Austin Allison standing in front of a window: Former Zillow CEO Spencer Rascoff (left) and dotloop founder Austin Allison are teaming up on Pacaso, a new startup that helps people buy second homes. (Pacaso Photos)


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Former Zillow CEO Spencer Rascoff (left) and dotloop founder Austin Allison are teaming up on Pacaso, a new startup that helps people buy second homes. (Pacaso Photos)

“This is an entirely new category of second home ownership,” said Allison, who sold his real estate startup to Zillow in 2015.

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The company came out of stealth mode today, announcing a $17 million seed round led by Seattle venture capital firm Maveron, with participation from Crosscut, Global Founders Capital, and individual investors such as former Starbucks CEO Howard Schultz, real estate coach Tom Ferry, former Zillow executive Greg Schwartz, and Amazon CEO of Consumer Worldwide Jeff Wilke. Pacaso also raised $250 million

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Ex-Zillow leaders including Spencer Rascoff launch startup to change how people buy second homes

Former Zillow CEO Spencer Rascoff (left) and dotloop founder Austin Allison are teaming up on Pacaso, a new startup that helps people buy second homes. (Pacaso Photos)

Former longtime Zillow Group CEO Spencer Rascoff and dotloop founder Austin Allison are teaming up to “democratize” second home ownership.

Rascoff and Allison, who sold his real estate startup to Zillow in 2015, are behind a new startup called Pacaso that aims to make it easier for more people to own a vacation home.

“This is an entirely new category of second home ownership,” Allison said in an interview with GeekWire on Wednesday.

The company came out of stealth mode today, announcing a $17 million seed round led by Maveron, with participation from Crosscut, Global Founders Capital, and individual investors such as former Starbucks CEO Howard Schultz, real estate coach Tom Ferry, former Zillow executive Greg Schwartz, and Amazon CEO of Consumer Worldwide

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