Home Depot Has Long Dominated America’s Newest Pastime: Home Improvement Projects

It all started with a firing—a very foolish one.

In 1978, Bernie Marcus and Arthur Blank were executives at Handy Dan, a home improvement chain based in Southern California. Despite the business being very profitable, the pair had begun to tinker with a new idea. By lowering prices, they found, the stores’ volume shot up, making Handy Dan even more money. The executives had planned to implement that strategy systemwide, but they never got the chance. Corporate raider Sanford C. Sigoloff—who liked to call himself the “Skillful Scalpel”—took over the company, and deciding to save himself two salaries, got rid of Marcus and Blank.

That one decision probably prevented Handy Dan from becoming America’s home improvement leader. Instead, that honor would go to a place called The Home Depot.

Recruiting investment banker Ken Langone and retailer Pat Farrah, who’d run National Lumber and Supply Company, Marcus and Blank opened up

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California dreamin’: A peak inside homes with one of SoCal’s newest million dollar views

PACIFIC PALISADES (KABC) — A home with an ocean view sounds wonderful if you can afford it; for many it is part of the California dream. Now there are a few more residences on the market in a new development in Pacific Palisades. One Coast is a development that features 53 luxury residences with ocean views at the iconic intersection of Sunset Blvd. and Pacific Coast Highway. Bree Long, senior vice president, sales and marketing for etco homes, says there is a certain type of buyer for these homes.

“They are primarily driven by the view experience and wanting to have that feeling when they wake up in the morning that they’ve arrived,” said Long.

That view is going to cost you. Prices for the townhomes at One Coast start at over $2 million. Ecto homes says it’s one of the few new building locations with ocean views still available

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