JioMart gets ready for its festive sale debut amidst tough competition from Amazon and Flipkart

  • The barely one-year old JioMart will pose a tough competition to Amazon and Flipkart’s years of experience.
  • JioMart has recently forayed into fashion, consumer electronics while it continues to bet on the grocery segment.
  • But it’s experiments come right before the festive season – with Diwali and Dussehra around the corner.

Mukesh Ambani’s JioMart has many things in its favour – billions of funding, technological prowess backed by Facebook and Google, and Reliance’s already existing reach across 6,700 cities in India. But during this festive season, the barely one-year-old JioMart will try to give a tough competition to Amazon and Flipkart’s years of experience.

JioMart has recently forayed into fashion, consumer electronics while it continues to bet on the grocery segment. And it’s experiments with fashion come right before the festive season – with Diwali and Dussehra around the corner.

With the year having seen tepid retail sales so far,

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Online shoppers await festive season sales for buying appliances, mobiles: Report



a hand holding a cellphone: Online shoppers await festive season sales for buying appliances, mobiles: Report


© Jocelyn Fernandes
Online shoppers await festive season sales for buying appliances, mobiles: Report

This festival season may turn out to be a money-spinner for e-commerce platforms selling appliances and mobiles.

According to Nielsen India, shoppers are waiting for the festive season sale for buying expensive appliances and mobiles from online platforms.

“The shoppers today are anticipating and holding back their purchases for sale periods. While some categories such as home appliances are seeing a pent-up demand in lieu of safety and personal home convenience,” said Kunal Gupta, Lead, Consumer Intelligence, South Asia, Nielsen Global Connect.

“We believe the festive season will see a big release of this pent-up demand with e-commerce players gearing up for the upcoming sale season,” he added.

During the COVID-induced lockdown, most customers preferred buying essentials on an online platform.

In the e-commerce space, major categories such as fashion witnessed a restrained recovery and there

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